Tuesday, September 27, 2011

Stop Pirated Clothing Sellers in Their Tracks With This

Pirated clothing is a problem on okay, but one question will stop questionable sellers in their tracks.It's not just a matter of whether the clothing is authentic. Although there are many fakes being sold, a little research can usually identify these items. The material and workmanship are not usually the same quality as the real thing, and often there are small differences in the measurements or design.The real problem is whether or not the item is licensed from the gepany who designed it.Even the seller may not realize that their product is illegal. They may have done their homework and verified that the item matches all the required specifics of the real thing. However, they may be purchasing from a supplier who buys unauthorized product from the same factory as the brand-name gepany.Let's say Brand-X gepany hires Factory-Y to build their design. Factory-Y builds the clothing and delivers it, and Brand-X is happy. But now Factory-Y knows how to make Brand-X's product, and has all the materials, so they sell some to Distributor-Z. That's fine and dandy for Factory-Y, but since Distributor-Z isn't paying anything to Brand-X (and therefore gets the product real cheap), Brand-X has just been ripped off; their name and design has been stolen.Distributor-Z can now sell these brand-name clothes to an okay seller at a ridiculously low price. It looks like a great profit maker for the seller, they can afford to sell the clothes for less than half of what the department stores can.The okay seller thinks they're selling the real thing, the okay buyer thinks they're buying the real thing. But Brand-X hasn't gotten a penny from the product that they designed and promoted. Also, how can Brand-X keep their accounts with Big-Department-Store-Chain-A if the same clothes are sold on okay for a fraction of their retail value?So the question to ask isn't whether the clothes are authentic or not, but if they gee from a licensed distributor. The jeans, polo shirt or whatever may look like the real thing, and maybe the department store prices really are too high. But the fact is Brand-X deserves the right to control the product they've designed, both the price and the method of distribution. Obtaining brand-name clothing through any other means is both illegal and unethical.

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